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Management Team

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With more than 30 years of experience in business and logistics across Asia, Desmond is a seasoned leader whose interests extend well beyond the boardroom. From ventures in winery to football and sports tourism, he believes that the most rewarding pursuits are driven by genuine interest, purpose and the opportunity to make a difference. His longstanding love and appreciation for music and film, together with his belief in the power of creativity to connect people and tell meaningful stories, led him to take on the role of Chairman of 52 Studios. At the heart of Desmond’s leadership philosophy is a strong belief in people, recognising potential, nurturing talent and giving individuals the opportunity and confidence to grow. At 52 Studios, he brings these passions together, inspiring the team to pursue ideas with conviction, create meaningful work and build something they can truly be proud of.

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Chairman

Cleve Low

Chief Executive Officer

Cleve graduated with a Bachelor of International Film Production from the prestigious Beijing Film Academy (BFA). During his time with BFA, Cleve gained recognition as one of the few selected contestant in the 9th Asia University Film Festival held in Inner Mongolia. During his National Service days, Cleve had assumed the role of Team Leader of the Commandos Unit, honing his leadership skills. Currently, Cleve serves as the team's Chief Executive Officer and Film Director where he actively leads his film crew in innovative production initiatives, showcasing their talent and passion for visual storytelling.

Chloe Low

Music Director

Upon graduating with First-Class Honours from Berklee College of Music in 2018, Chloe moved to Beijing, China. She released her debut EP titled《K E Q I 》consisting of 5 original tracks. The published project opened up opportunities for her to work with China’s top music producers including 崔迪 and 万家铭. Currently, Chloe serves as the team's Music Director where she leads her music production team to create everlasting memories in the form of artistic audio presentation. 

Goh Wei Woon

Operations Director

Wei Woon is a Senior Human Capital Management professional with over 17 years of experience in total rewards, talent strategy, and organizational systems. As Operations Director of 52 Studios, he is tasked with strengthening the Company’s regional structure, optimizing workflows, and aligning talent pipelines in order to scale its music, film, and cross-border creative initiatives. His earlier career at Seadrill Management and the Keppel Ltd saw him leading compensation integration during M&As and enhancing HR operations within Keppel subsidiaries. With his past experiences, Wei Woon brings a disciplined, analytical approach to building sustainable business performance and operational excellence.

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Jan Lye

Sales & Marketing Director

Jan brings over three decades of experience in leadership, organization development and talent-strategy to her role as Sales & Marketing Director at 52 Studios. Formerly the HR Director at Keppel Ltd, she had vast experience leading major organisational transformations, expansion, M&A and divestment initiatives. Jan now applies her expertise to building strong creative partnerships, managing music and film talent collaborations, and driving 52 Studios’ regional growth. Jan oversees sales outreach, strategic collaborations, and brand development across Singapore, Indonesia, China, and rest of Asia.

Associates (China)

Alan Wang

Associate Film Director

Alan graduated from Beijing Film Academy (BFA) in 2025 with a Bachelor's Degree in Cinematography (Film and Television Cinematography and Production). During his time at BFA, he participated in the production of numerous short films, feature films such as Rescue Team, as well as commercials, music videos, and documentaries. Proficient in operating advanced filming equipment and experienced in multilingual environments, Alan has received multiple accolades, including but not limited to the 16th Pioneer Award, Short Film Nomination at Chaobai International Short Film Week and Best Director Award, Hainan Sina Youth Author Film Festival Nomination.

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Bobby Zhang

Associate Film Director

Bobby holds a Bachelor’s degree in Cinematography from the Beijing Film Academy (BFA) and is currently pursuing his Master’s in the same field. During his time in BFA, Bobby has already directed a range of short films, promotional projects, and documentaries. His short film “Lollipop” earned multiple international awards, including the Latitude Film Awards, London Film & Television Festival, Los Angeles Film Awards, and the British Film Festival. Bobby’s academic paper “Beyond Visual Spectacle: Interpreting the Sublime Experience and Power Symbolism in the Dune Series” was also nominated for presentation at major overseas academic forums in the UK and Japan.

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